The results at a glance
- +162%
- Sales growth through organic search
- 1,900+
- Organic Keywords Ranked
- 152,000
- Organic Clicks
- 7.13 Million
- Organic Impressions
- 2.1%
- Average CTR
- 5.2
- Average Google Position
- $4,392/month
- Estimated Organic Traffic Value
- 162%
- Total Sales Growth
- 176%
- Net Sales Growth
- 154%
- Orders Growth
- 168%
- Products Sold Growth
- None
- Paid Advertising
About the Client
Our client supplies ready-to-dye natural fabrics and eco-friendly textile products to businesses and individuals worldwide.
Customers include
- Slow fashion Brands
- Textile Manufacturers
- Designers
- Natural Dyers
- Fabric Wholesalers
- Eco-conscious Consumers
and other businesses looking for sustainable textile solutions.
Starting point
Where the Project Began
Before the work done on this project, the website had several factors preventing it from attracting the right kind of organic traffic and converting visitors into customers.
Limited Google Visibility
Thin & Unoptimized Website Content
- Thin product descriptions
- Low content quality
- Limited topical coverage
Limited Global Reach
Low Keyword Rankings
- Very little visibility outside India
- Few international enquiries
- Important product pages weren’t visible
- Only 347 Ranking Keywords
- Missed commercial searches
Results Achieved
1. Expanding Organic Visibility on Google
Within one year, the website grew from just 250 organic clicks to more than 152,000 clicks, generating over 7.13 million organic impressions and significantly increasing its visibility on Google Search.
2. Building Visibility Across High-Value Search Terms
The website expanded its visibility across a wide range of informational, commercial, and product-related searches.
Today, it ranks for more than 1,900 organic keywords, helping it reach customers throughout different stages of the buying journey.
Keyword Performance
- 1,900+ ranking keywords
- Estimated organic traffic value: $4,392 per month
- Multiple first-page rankings for industry-relevant keywords
- Continuous growth in keyword visibility throughout the year
These rankings enabled the website to attract visitors searching for both educational information and products related to sustainable textiles.
Some of the top-performing keywords include:
3. Turning Organic Traffic into Sales Growth
As the website’s organic visibility continued to improve, the business experienced noticeable growth in online sales and customer demand. The following results, based on a 6-month reporting period, highlight the positive impact on key business metrics.
The increase in qualified organic traffic helped the website attract more potential customers, leading to higher order volumes and stronger sales performance. Higher organic visibility translated into more enquiries, increased orders, and stronger sales performance without relying on paid advertising.
4. Reaching Customers Across International Markets
This expanded reach has strengthened the website’s presence in the global sustainable textile industry, connecting the business with fashion brands, manufacturers, wholesalers, designers, educational institutions, and environmentally conscious buyers worldwide.
Countries Reached: 200+
The Bigger Business Impact
- Built a reliable source of organic enquiries
- Reduced dependence on paid advertising
- Increased international brand visibility
- Strengthened the website’s online presence
- Created long-term organic growth
