E-commerce SEO Services for Sustainable Organic Growth
E-commerce SEO helps your products reach the right audience through search. It boosts the visibility of your website and makes it easier for customers to find and explore your business online.
E-commerce SEO services at Evogen Digital Marketing help you achieve higher organic visibility. Our e-commerce SEO experts understand the needs, goals, and interests of your audience and study the product offerings to identify the relevant search opportunities. We create a customised SEO strategy that takes into account the best-performing keywords and pages that will drive visitors to your website.
Our SEO services for e-commerce include product and category page SEO, keyword research, technical SEO, internal linking strategy, content creation, and many more. We bring these areas together to improve your website’s structure and help it rank higher on SERPs. This helps your customers find what they need with ease and improves their overall experience as they navigate through your website and make a purchase.
See Our E-commerce SEO Results
Our e-commerce SEO strategies are focused on improving organic visibility and turning search traffic into meaningful business results. Here are two examples of the results we have achieved:
How an Eco-Friendly Fabric Supplier Increased Sales by 162% Through Organic Search
Our SEO strategy helped an eco-friendly fabric supplier achieve 152,000 organic clicks and 7.13 million organic impressions while increasing sales by 162% through organic search.
How SEO Increased Monthly Revenue from $4.9K to $9.5K in Just 4 Months
Explore how targeted SEO improvements helped increase monthly revenue from $4.9K to $9.5K within four months.
How an E-commerce SEO Agency Can Improve Your Store
People make different search queries when they want to buy something online. Some look for a certain category while others know what product they want and search for that specifically. Your website should rank for all types of queries related to your business so the right page appears for the search.
We research the organisation of your products and how customers search for them. We can then recommend what category pages should rank for and what products need to be highlighted. We also identify ways to connect related searches with the most relevant pages on your website.
Our e-commerce SEO services focus on the following areas:
- Identifying relevant search terms
- Matching keywords with relevant product and category pages
- Enhancing pages with potential to attract relevant traffic
- Building connections between related products and categories
- Developing content to answer common customer questions before they make a purchase
We create landing pages that are targeted for every searched term. Customers are attracted to the website and can use the landing page as a starting point to navigate the website and eventually purchase your product.
Our Clients
We are working with different organizations in different industries and assist them in improving their presence on the web using SEO strategies. Our sustainable working methods are different depending on the client’s market, website, audience, and other factors.
What We Improve Across Your E-commerce Website
A successful e-commerce SEO strategy requires much more than simply optimising product pages with relevant keywords. Our approach considers all aspects of your site and their value in helping customers to browse, research, and purchase your products.
1. Product Page SEO
A product page is frequently the last step in the search and purchase process. It has to provide the information the customer is looking for and also give search engines a clear understanding of the product.
By optimizing product titles and descriptions, headings and image alt tags, and other on-page elements based on the search relevant to each product, we ensure that the page is discoverable in relevant searches. We also make the content easy to read, so customers know what the product is and how it can benefit them.
2. Category Page SEO
Category pages can target more general searches and allow you to promote a greater variety of products.
We optimise your category pages according to the appropriate keywords while improving content, headings, internal links and page structure, which will help search engines to identify your category content better and provide a better experience for your users navigating on your site.
Moreover, we create content that describes your products, answers frequently asked questions, and provides relevant information to support searches for your business. We write both product-level copy focusing on the most informative aspects of the items, plus category content to help your customers find what they need.
3. E-commerce Keyword Research
The best keyword research usually starts with understanding which terms your customers are searching for. Our experts will consider what keywords are relevant to your products and which ones will drive the best traffic to your website.
With extensive experience in SEO, we use a combination of free and paid tools, including Google Keyword Planner, Google Search Console, Google Trends, Ahrefs, Semrush and many more. Our team analyzes search volume, competition, trends, and other factors to identify the best keywords across your market. We then prioritize and categorize relevant keywords to the pages that can best answer each search.
4. Technical SEO for E-commerce
A well-optimized e-commerce website needs more than high-quality product pages and content. There are technical elements on a website that contribute to Google’s ability to discover, crawl and index relevant pages.
E-commerce sites are constantly changing as products are added and removed or updated. Filters and product variations can also create multiple URLs for similar pages. Such characteristics can make it hard for search engines to identify the most relevant pages and products to index. We detect such issues and optimize your website so search engines can easily crawl it. Our work can cover:
Crawlability and indexation
Canonical URLs
Duplicate and thin pages
URL parameters and faceted navigation
Redirects and broken URLs
XML sitemaps
Mobile usability
Page speed and Core Web Vitals
Internal linking
Product and other relevant structured data
We prioritise the issues that matter most to your website and work towards a cleaner website structure. This helps search engines spend their time discovering the pages you want to be found while giving customers a faster and smoother experience.
5. E-commerce Site Structure
A clear website structure makes it easier for customers to find products they are looking for and helps search engines understand the relationship between pages.
We analyze the structure of your homepage, categories, subcategories, and product pages and suggest optimizations that make it easier to navigate your website and find popular categories and products.
A well-planned structure also facilitates the process of expanding your website and adding new products and categories.
6. Image SEO
Product images are an essential element of the e-commerce experience. They provide valuable information for customers and are important for search engines.
We optimise relevant image elements, including file name, alt text and image sizes. Moreover, we also consider image performance to ensure that the website displays images in the most optimal way without affecting the page speed.
7. Structured Data
Search engines require specific information in order to understand the products and other content on your website.
We implement and monitor the relevant structured data to allow the search engines to identify and extract information, such as product names, price, availability, and reviews. This can enable your website pages to appear in search results by providing valuable information to the consumer before visiting your website.
8. Ecommerce Link Building & Off-Page SEO
Your website’s authority is determined by more than the pages you create. Trusted and relevant sites linking to your content, products or categories can boost your site’s credibility and visibility.
Our ecommerce link building strategy focuses on finding genuine opportunities to attract relevant backlinks from reputable websites. We’ll analyse your backlink profile, research competitor link building opportunities, and find places where your content can add value.
Our off-page SEO services include:
Guest post opportunities
Industry and niche outreach
Content-based link building
Resource page link building
Business and industry directory listings
Relevant website mentions
Competitor backlink analysis
Broken link building opportunities
We don’t build links just for the sake of having backlinks. We focus on links that are relevant to your business and come from credible sources. Over time, this helps build a stronger online presence and greater trust around your ecommerce website.
What We Improve Across Your E-commerce Website
Every ecommerce website has a unique set of products, customers, and challenges. Our process will allow us to understand where you stand, what is blocking you, and what your main opportunity is.
Get to Know Your Business
We learn about your offer, customers, competitors, and goals. This allows us to set the foundation for the SEO strategy to be built around your business.
Examine Your Website
We study the technical setup, content, website structure, and current search performance to identify issues that might affect your organic visibility.
Discover Search Opportunities
We explore the search terms to identify what terms your potential customers are using to find products and solutions like yours. We consider search demand, competition and relevance to identify opportunities worth targeting.
Connect Keywords With the Right Pages
Not every keyword should be placed on product pages. We identify which keywords can be integrated into product pages, category pages, and other resources.
Improve Pages That Matter
We work on improving the most relevant pages for driving organic traffic. We can optimise product pages, category pages, and other resources.
Build a Better Website Structure
We improve the connections between your important pages by using navigation and internal linking. This helps customers find the products they are looking for and helps search engines to better understand the structure of your website.
Create Content That Supports Your Products
We create content around the questions, products, and topics that are important to your customers. This content can both attract new customers while supporting your important commercial pages.
Track, Learn and Improve
SEO is an ongoing process. We track rankings, traffic, performance of different pages, and other metrics in order to learn and improve.
E-commerce SEO for Different Business Types
Every ecommerce site has its own goods and customers. Every industry has different search behaviors. We will develop an seo strategy based on your website and business.
Fashion & Lifestyle Brands
Textiles & Apparel Businesses
Electronics & Tech Businesses
Beauty & Personal Care Brands
Furniture & Home Decor Businesses
Real Estate Businesses
Health & Wellness Businesses
Jewellery & Accessories Brands
Food & Grocery Businesses
Sports & Fitness Brands
B2B & Wholesale Businesses
Multi-Category Ecommerce Businesses
We offer SEO services tailored to your specific needs, be it an existing site or a completely new website.
Why Businesses Choose Evogen for E-commerce SEO
SEO is only effective when it is strategically aligned with your business operations. Our professionals at Evogen Digital Marketing conduct a thorough SEO audit of your products, audience, competition, and strategic objectives to build an accurate understanding of where SEO can add maximum value. We do not follow a generic SEO checklist for all e-commerce websites.
With 5+ years in the digital marketing industry and a successful track record of supporting over 100+ businesses from different industries. Our team has developed unparalleled expertise in SEO, web development, content marketing, social media marketing, paid advertisements, etc. This enables us to provide integrated solutions by taking into account your online presence and other digital marketing activities.
Furthermore, you will be kept informed at every step of the way with detailed progress reports. The overall SEO strategy and its CRO implications will always be visible to you. In short, we bring you transparency while managing your campaign.
Get Started With Our E-commerce SEO Services
Your potential customers are searching for products and solutions every day. A well-planned SEO strategy can help your website appear when those searches are relevant to your business.
Let us identify the opportunities across your e-commerce website and build an SEO strategy around your products, customers, and goals.
Frequently Asked Questions About E-commerce SEO
What are E-commerce SEO services?
E-commerce SEO services help improve the organic visibility of an online business and its products in search results. The goal is to attract relevant visitors who are searching for products or solutions offered by your business.
Can I do E-commerce SEO myself?
Yes, basic SEO can be handled internally. However, e-commerce websites often require ongoing strategy, technical work, keyword research, content optimization, and performance analysis. Working with an experienced SEO team can help you manage these areas more effectively.
How long does it take to see results from E-commerce SEO?
The timeline depends on factors such as your website’s current SEO performance, competition, website size and target keywords. Some improvements may appear earlier, while stronger organic growth usually requires consistent SEO work over time.
Does Evogen offer E-commerce SEO for Shopify and WooCommerce websites?
Yes. We can provide SEO support for e-commerce websites built on platforms such as Shopify and WooCommerce. Our approach focuses on the SEO requirements of your website rather than applying the same strategy to every platform.
How much do E-commerce SEO services cost?
The cost depends on factors such as the size of your website, number of products, competition, and the level of SEO support required. We can understand your requirements and recommend an approach based on your website and goals.
Why is SEO necessary for an E-commerce website?
SEO can help your products and categories appear when potential customers search for what you offer. It can improve organic visibility and create more opportunities to bring relevant visitors to your website.
How can I increase my online sales through SEO?
SEO can support sales by helping the right customers discover your products through search. Improving product and category pages, targeting relevant searches and creating a smoother website experience can help turn organic visitors into potential customers.
Will I lose my rankings if I stop SEO efforts?
Stopping SEO work does not automatically remove your rankings. However, rankings can change as competitors improve their websites, search behaviour changes and search engines update their systems. Ongoing SEO helps your website maintain its visibility and respond to these changes.
Can you provide SEO for a new ecommerce website?
Yes. SEO can be planned from the early stages of a new website. This can help establish a suitable website structure and create a stronger foundation for future organic growth.
Can you improve SEO for an existing ecommerce website?
Yes. We can review your existing website and identify areas that may be limiting its organic performance. The strategy can then focus on the opportunities that are most relevant to your business.
Can E-commerce SEO help seasonal products?
Yes. Seasonal products can benefit from SEO planning around changes in search demand. Preparing relevant pages and content in advance can help your website build visibility for seasonal searches.
Can you help with ecommerce website migration?
Yes. Website migrations can affect organic visibility if important SEO elements are not handled correctly. We can review the SEO requirements of the migration and help reduce potential risks to existing search performance.
How do you report E-commerce SEO progress?
We provide regular updates on the work completed and the progress of your website. Reports can include relevant organic performance metrics and insights based on your SEO goals.
Can E-commerce SEO work alongside Google Ads?
Yes. SEO and Google Ads can work together as part of a broader digital marketing strategy. Paid campaigns can provide immediate visibility while SEO focuses on building organic visibility over time.